10 Questions with Brendan Brazier

Former Professional Ironman Triathlete, Best-Selling Author of Thrive, Formulator of Vega, and Creator and Host of Thrive Forward web series, Brendan Brazier is nothing short of visionary. The Vancouver-born entrepreneur is as inspiring as he is ambitious and we were thrilled to be able to have a chat with him about his life as both an impressive athlete and entrepreneur. Check out Brendan's answers to our 10 questions below.

1. You’ve retired from competing as a professional athlete, but you’re obviously still keeping fit and involved in the health and wellness community. What do you do to train with heart these days? 

I still enjoy the elements of a triathlon. My go-to workouts that pair best with my travelling schedule are fartlek running, track workouts and getting on my bike anytime I am back in California for hilly canyon cycling.

2. You've achieved a lot of success in your triathlon career. What are 3 tips you could give to a competitive athlete?

Three tips I would share would be to remember why you have chosen to train at an elite level–presumably, because you enjoy it. Two, be thankful for the opportunity to be an athlete. It’s really a privilege do something so self-involved. And lastly, always try to think big picture. Think outside of the work, hours and sweat that go into a workout each week. Think—where am I going as an athlete this year?

3. In your books and past interviews, you’ve talked about how you’ve reduced stress. Can you elaborate?

Nutritional stress is key a component of my nutritional philosophy. Nutritional stress from eating poorly is responsible for a large portion of stress we all face. It is created by not getting enough healthy, nutrient dense food or by consuming too much heavily processed food with unhealthy characteristics. When you lack vitamins, minerals, high-quality protein, and healthy fats, your body is under stress. I chose to combat this stressor through plant-based nutrition. To learn more about the connection between stress and diet, check out Lesson 2 in my free online wellness program, Thrive Forward.

5. When you first decided to become a professional athlete what were some challenges you faced? 

Moving past being a serious athlete to an evolved elite and professional-level athlete was definitely the most challenging step of my professional career. I had to learn how to recover more quickly, so I could train at a higher level for extended periods of time. Transitioning to a plant-based diet helped me to reach that professional-level.

4. We love your series of THRIVE books and your new magazine, THRIVE, is one of our favourites. You clearly have no shortage of ambition, so what are your goals these days?

Thank you! My goal is to continue to learn and help evolve the plant-based sports nutrition space for elite athletes. The goal of the Thrive series, including my online program Thrive Forward, is to make nutritional information more readily available. I want to continue to help people make educated choices of what goes on their plate.

6. What’s something people would be surprised to learn about you?

I am not competitive; I just simply do what I like to do.

7. You’re a very driven individual. Do you have any tips for how to stay motivated?

When I need a boost of motivation, I ask myself “What is the alternative? To not do anything?” To me, it is easy. I do what I like and what I feel has benefits to others; that always gets me going.

8. Like us, you’re in Vancouver. What are your favourite activities to partake in in the city?

Whenever I am back to visit family and Vega HQ, I make sure to head to my hometown of North Vancouver. I always carve out time to hit the park trails in Lynn Canyon Park.

9. What’s on your training playlist?


10. Do you have any upcoming books or events you’d like to share?

The latest book added to my Thrive book series is my first ever cookbook, Thrive Energy Cookbook, which launched this past March. Thrive Energy Cookbook brings the Thrive principles to life with 150 functional, plant-based whole food recipes.

I have also partnered with Chef Matthew Kenney, and offer two online sport nutrition courses through Matthew Kenny Academy Online. The Academy was developed to meet the increasing interest in plant-based food. My two courses emphasize the use of whole, organic, unprocessed, foods to achieve healthy and flavorful cuisine to fuel performance. You can find more details about my two courses here.

More About Brendan:

Brendan Brazier is a former professional Ironman triathlete and two-time Canadian 50km Ultra Marathon Champion. He is now a successful performance nutrition consultant, Best Selling Author of the Thrive book series, formulator of the award-winning line of plant-based Vega nutritional products and creator of Thrive Forward, an online video series designed to inspire and educate about plant-based nutrition. His latest book, Thrive Energy Cookbook, is out in March. For more information, please visit www.brendanbrazier.com and follow Brendan on Twitter @Brendan_Brazier and Google+.
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