PAI is Backed by Science


You’ve probably heard of the daily recommended 10,000 steps. And you might have also heard that 30 minutes of exercise a day is enough to keep you healthy. But are any of these measurements backed by science? How do they reflect your body’s response to exercise? Why is the same amount of exercise appropriate for different people?

Introducing PAI: Personal Activity Intelligence. PAI is scientifically proven to help you live a longer, healthier life.


The HUNT Fitness Study


PAI’s algorithm is based on the HUNT Fitness Study, which was conducted by the Faculty of Medicine at the Norwegian University of Science and Technology. Professor Ulrik Wisløff, one of the world’s leading scientists in Exercise in Medicine, developed this study. The HUNT Fitness Study followed 45,000 participants over 25 years. It established how much physical activity you need to live a longer, healthier life and to prevent heart diseases.

PAI analyzes your active heart rate data, age, and gender to provide a single measure that motivates users to be more physically active. PAI adapts to diverse lifestyles, making activity goals highly individualized and realistic to attain. You can choose any activity that gets your heart rate up and your PAI score above 100 to notice optimal health benefits. Everyone’s goal is the same - to stay above 100 - but what it takes to reach that goal is personalized.


PAI Reduces your Risk of Heart Disease


Why is it so important that PAI is backed by science? Because low levels of physical activity contribute to over 5 million deaths each year. Metrics we are currently using, like 10,000 steps or 30 minutes of activity, are simply not working.

The HUNT Fitness Study proves that people who consistently keep their PAI score over 100 are less at risk of hypertension, heart disease, and Type II diabetes.


Kick-start your PAI score and try one of these Top 8 Activities that Earn the Most PAI.

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Data from the HUNT study was used to develop and validate PAI as an effective tool in prescribing personalized amounts of life-extending physical activity. It was determined that if a person achieved and maintained 100 weekly PAI, they would lower their risk of cardiovascular disease