Leading Nordic insurer Gjensidige conducted two separate pilots involving Personal Activity Intelligence (PAI). Gjensidige was interested in PAI’s unique science-backed approach to engage customers and motivate them towards better health.
Gjensidige wanted to increase engagement with current policyholders and attract new customers with their wellness offerings, while helping to improve their customer’s overall health and well-being.
Gjensidige presented PAI in two separate pilots to their policyholders, with a goal of increasing engagement with their services and their digital app IVER. In these pilots, policyholders were offered various wellness offerings and rewards, including a wearable device that featured PAI.
Gjensidige was pleased with the results of both pilots, seeing increases in engagement, attracting new customers, and improvements in policyholder’s overall health.
Users liked the personalized nature of PAI. They also liked that all activity counted.
The user base was more engaged and fulfilled, across all profiles/demographics.
Users really liked the PAI Score and found it to be ‘very motivating’ because it validated how much activity they were doing and provided a goal on how much more they needed to do.
The analysis and direct feedback from users revealed that PAI was among the most popular aspects of the service: driving motivation for a more active life and improving customer engagement.
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