Solutions for life and health insurance

Engage customers and tackle inactivity — a leading lifestyle risk factor.

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Differentiate, drive sales and reduce costs through a personalized and scientific wellness solution

Customer engagement

Differentiate wellness offering to drive new customer acquisition and engage members through a personalized health dialogue.

Validated health improvement

Science-backed impact on mortality and longevity creates value for for insurers and their customers.

Precision health insights

Gain visibility into risk, measure program efficacy, enhance and accelerate underwriting.

The American Heart Association recommends that cardiorespiratory fitness be regularly assessed and utilized as a clinical vital sign.

Reduce health costs through the science of cardiorespiratory fitness

Cardiorespiratory fitness (CRF) is recognized by healthcare professionals as a leading predictor of morbidity and mortality.

See the science behind PAI

How PAI gets people on the right path to better cardiorespiratory fitness

The PAI Health app shows people the heart health impact from physical activity — through PAI points earned from activities and their overall PAI Score.

The app guides people with goals, showing them what they need to do to improve their cardiorespiratory fitness, expressed as ‘Fitness Age’, which keeps people motivated when they can see their progress.

Learn about cardiorespiratory fitness

PAI Score:
Shows people the heart health impact of their physical activity.

100 PAI:
Good CRF and maximum health protection

Fitness Age:
Translates CRF to a relatable figure and guides people to improvement with goals and progress trends.

Fitness Age trend:
Health improvement projection based on activity level.

PAI Score:
Shows people the heart health impact of their physical activity.

100 PAI:
Good CRF and maximum health protection

Fitness Age:
Translates CRF to a relatable figure and guides people to improvement with goals and progress trends.

Fitness Age trend:
Health improvement projection based on activity level.

Motivational 7-day score

Creates a gamified experience grounded in science, that fits people's schedules and allows for rest days.

Smart goals & nudges

Meets people where they are at and adapts as they progress, with goals that are suited to each individual's fitness level.

Encouragement & feedback

Helps people towards their goals with personalized activity suggestions and recognition for achievements.

Quantified heart health benefits

Shows people the value of elevating their heart rate, and helps them see the impact of their activities through their Fitness Age.

Applied behavioural science to keep users engaged

Keeping users motivated and changing lifestyle habits

"I would absolutely recommend using PAI to anybody. By getting the points that I’m getting, I know I’m doing something really positive for my health. So get on with it, get some PAI in your life!"
Dave, Canada
“It changed my lifestyle completely. I have lost 15 lbs and lowered my blood pressure in 8 months”
Jeff, New Jersey, USA
”What I like about PAI is I don’t have to worry about how many hours I work out - I just go based on the points.”
Felix, New York, USA
“PAI has made a real difference in my exercise as it really motivates me to get out and do exercise and increase my fitness”
Dom, Edinburgh, UK
“I was super excited to find a tracking system that wasn’t just trying to get me to 10,000 steps a day. That’s not how I exercise. It’s counting how your heart is doing, it’s counting your health.”
JD, Colorado Springs, USA
"I would absolutely recommend using PAI to anybody. By getting the points that I’m getting, I know I’m doing something really positive for my health. So get on with it, get some PAI in your life!"
Dave, Canada
“PAI has made a real difference in my exercise as it really motivates me to get out and do exercise and increase my fitness”
Dom, Edinburgh, UK
“It changed my lifestyle completely. I have lost 15 lbs and lowered my blood pressure in 8 months”
Jeff
”What I like about PAI is I don’t have to worry about how many hours I work out - I just go based on the points.”
Felix, New York, USA
“I was super excited to find a tracking system that wasn’t just trying to get me to 10,000 steps a day. That’s not how I exercise. It’s counting how your heart is doing, it’s counting your health.”
JD, Colorado Springs, USA

Validated by insurers

Leading Nordic insurer Gjensidige conducted two pilots with PAI. Gjensidige was interested in PAI’s unique science-backed approach to engage customers and motivate them towards better health.

Read case study

The analysis and direct feedback from users revealed that PAI was among the most popular aspects of the service: driving motivation for a more active life and improving customer engagement.

Jørgen Taalesen
Head of Business and Service Development
Accident & Health
Gjensidige

We meet many insuretech companies with promising ideas, but PAI Health stood out from the start due to the scientific rigour behind their solution. We have no doubt about the value of PAI for the insurance community and helping consumers lead longer, healthier lives.

Winfried Heinen
Former Head of Life and Health International, Gen Re
Corporate pilot case study

High retention and engagement equals meaningful change

A global corporate pilot ran for 16 weeks with 518 participants. There was a 71% retention rate and an average improvement of Fitness Age by 5 years. This is a compelling outcome given the pilot spanned the peak of COVID-19 with no added incentives.

What users are saying:

90%
Gave me satisfaction earning PAI.
74.5%
Showed me the health value of my physical activity.
85%
Increased my understanding about the value of high intensity exercise.

Increase in activity drives improvements in cardiorespiratory fitness in as little as 16 weeks

Easy implementation tailored to your organization’s needs

Engage policyholders through the PAI Health app and monitor results through our Analytics Dashboard, or integrate the PAI Score into your ecosystem with our API technology designed for easy integration.

Uncover insights with PAI Health’s Analytics Dashboard

Gain access to group reports in our Analytics Dashboard to assess fitness levels, monitor progress and track meaningful results.

Engage users with the PAI Health app

The PAI Health app uses behaviour change science to help build habits, with personalized insights and encouragement. Users can track weekly habits against their PAI goals and see longer term progress through their Fitness Age.

Customized integration with PAI Health API

Our SaaS-based solution is HIPAA and GDPR compliant, utilizing best of breed technologies. The RESTful microservices architecture provides enterprise level reliability and scale delivered on cloud native infrastructure.

As featured in Business Reporter

Sally Powell, General Manager of PAI Health, and Ulrik Wisløff, inventor of PAI, sat down to talk with Business Reporter to discuss the future of insurance.

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